| Title: | Gradually European and Diminishingly Balkan : Communicating About Croatia in International Guidebooks During EU-Accession |
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| Authors: | ID Krajina, Zlatan (Author) |
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| Files: |  PDF - Presentation file, download (2,15 MB)
MD5: E51F3B327A7A0E4927E4D4148F6E96B4
 URL - Source URL, visit https://publ.zdjp.si/index.php/ashs/article/view/114
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| Language: | English |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: |  IRRIS - Institute IRRIS for Research, Development and Strategies of Society, Culture and Environment
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| Abstract: | This paper explores the cultural representation of Croatia in international guidebooks published during the process of the country’s EU-accession (2003–2013). Using a qualitative textual analysis of how the introductions’ narratives in the guidebooks depicted Croatia, this study recognises the dynamic interplay of aspects from European and Balkan identity. The country was constructed as a mobile destination, moving from the Balkans into “Europe”. Croatia’s developing tourist infrastructure was highlighted to describe the country as gradually becoming “European”. Simultaneously, there was a reduction in the explicit reference to the country’s Balkan identity, its peripheral location and transitional culture. I describe this representational strategy of ongoing and incomplete movement as “controlled proximity”. |
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| Keywords: | guidebook, cultural representation, communication, Croatia, Europe, the Balkans |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Publication date: | 01.01.2025 |
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| Year of publishing: | 2025 |
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| Number of pages: | 45-56 |
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| Numbering: | 35, 1 |
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| PID: | 20.500.12556/DiRROS-30145  |
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| UDC: | 009, 338.48(497.5) |
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| ISSN on article: | 1408-5348 |
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| DOI: | 10.19233/ASHS.2025.03 |
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| COBISS.SI-ID: | 276922883 |
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| Copyright: | Imetniki avtorskih pravic na prispevkih so avtorji. CC BY 4.0 |
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| Publication date in DiRROS: | 18.06.2026 |
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| Views: | 243 |
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| Downloads: | 165 |
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| Metadata: |    |
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