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Raba lesa, tržne količine in projekcije potencialov okroglega lesa listavcev v Sloveniji
Špela Ščap, Matevž Triplat, 2023, izvirni znanstveni članek

Povzetek: Gozdarstvo in lesnopredelovalna industrija sta za Slovenijo strateško pomembni gospodarski panogi, ki v zadnjih letih krepita svojo vlogo v biogospodarstvu. Raziskava se osredotoča na problematiko rabe lesa listavcev v Sloveniji. Za akterje, ki se ukvarjajo z rabo lesa listavcev, je pomembno vedenje o razpoložljivi količini domačega lesa, ki se lahko ponudi na trgu. V raziskavi je bila nadgrajena leta 2014 razvita metodologija za oceno količin in potencialov lesa listavcev. Za prihodnje odločanje o razvoju gozdarskega in lesnopredelovalnega sektorja je potrebno tudi raziskovanje tokov lesa, zato je bila v raziskavi opravljena anketa med večjimi predelovalci okroglega lesa listavcev. Ocenjeni teoretični tržni potencial hlodovine listavcev v slovenskih gozdovih je v letu 2021 znašal 0,777 mio m³ in 2,372 mio m³ ocenjeni teoretični tržni potencial lesa slabše kakovosti. Ocenjeni dejanski tržni potencial hlodovine listavcev je v letu 2022 znašal 0,528 mio m³, lesa slabše kakovosti pa 0,741 mio m³. Projekcije potencialov hlodovine listavcev kažejo, da bodo v letu 2025 na trgu podobne količine lesa kot leta 2022. Poraba okroglega lesa listavcev je v letu 2021 znašala 1,433 mio m³, od tega je bilo 0,906 mio m³ lesa predelanega za energetske namene, ostalih 0,527 mio m³ pa v industriji. Rezultati raziskave potrjujejo problematiko rabe lesa listavcev v Sloveniji in nakazujejo priložnosti slovenskega gozdno-lesnega sektorja za prihodnji razvoj.Forestry and wood processing are strategically important industries for Slovenia and have been strengthening their role in the bioeconomy. The study addresses the use of hardwood timber in Slovenia. For actors involved in the use of hardwood timber, it is important to know the available volume of domestic timber that affects the market. For this reason, the survey presented in this work builds on the methodology for estimating the volumes and potentials of hardwood timber developed in 2014. For future decision-making on the development of the forestry and wood-processing sector, it is also essential to analyse wood flows carried out among the major wood processors of round hardwood timber. The estimated theoretical market potential for lower-quality hardwood in Slovenian forests in 2021 was 2.372 million m³, and the estimated theoretical market potential for logs was 0.777 million m³. The estimated real market potential for lower-quality hardwood in 2022 was 0.741 million m³, and for hardwood logs 0.528 million m³. Projections of hardwood potential show that similar volumes of wood will be on the market in 2025 as in 2022. The consumption of round hardwood in 2021 was 1.433 million m³, of which 0.906 million m³ was processed for energy purposes, and the remaining 0.527 million m³ was used in industry. The survey results confirm the concerns about hardwood wood use in Slovenia and indicate opportunities for the future development of the Slovenian forest and wood sector.
Ključne besede: hardwood, roundwood flows, sawmills, market, potentials
Objavljeno v DiRROS: 03.08.2023; Ogledov: 267; Prenosov: 166
.pdf Celotno besedilo (4,01 MB)
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Fo Guang Shan's Expansion in the Religious Market of Thailand : a SWOT analysis
Guiyu Su, Yaoping Liu, 2022, izvirni znanstveni članek

Povzetek: As one of the prominent Mahayana Buddhist institutions from Taiwan, Fo guang Shan (FgS) entered the religious market of Thailand as early as the 1990s. Its influence has grown tremendously among the local Chinese communities and Thai society. Despite this, there is a dearth of scholarship dedicated to FgS’s mar-ket expansion in Theravada-dominated Thailand. Through a SWOT analysis, this paper explores FgS’s marketing strategy for the Thai religious market. The findings suggest that FgS bears certain strengths, such as its appealing humanistic Budd-hist doctrine, gift-giving networking skills and its strong emotional bonds with the Chinese communities in Thailand. These strengths have brought and will conti-nuously provide FgS with opportunities for further expansion. However, FgS’s weakness is always there and obvious, given its foreign and non-mainstream na-ture and questionable legitimacy of existing as a Buddhist institution (or temple) in Thailand. All this has already caused threats to FgS’s missionary clergies and sanctuaries, mainly based in the Bangkok area, not to mention the growingly fierce competition from its Thai Theravada and local-born Mahayana counterparts.
Ključne besede: religion, Thai religion, religious market, marketing strategy, SWOT analysis, Thailand
Objavljeno v DiRROS: 28.02.2023; Ogledov: 369; Prenosov: 221
.pdf Celotno besedilo (275,64 KB)
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Inclusion of consumers in the forming of wood fuel trade market on the pattern of questionnaired households
Benjamin Leskovec, Iztok Winkler, 2007, izvirni znanstveni članek

Povzetek: The research of wood fuel trade is market management oriented at household level. We devoted our attention to determine the key questions, market segmentation and market potentials. 909 households, which took part in the questionnaire and received financial support to purchase a wood biomass boilerfrom 2003 until 2006, represented our data source. The analysed pattern of questionnaired households indicates a vast unrealized developmental potential at placing additional quantities of chunkwood and forest chips on the market. Own forests still represent the most important heating source in households. Switching to wood biomass heating is practiced particularly by fuel oil consumers. Since the consumer has been placed into the centre of our research, we present some fundamental findings on product making and product development, its price, sale, promotion and management control. Our findings indicate that right business decisions and the ability to adjust to the marketfluctuation enable us good developmental possibilities.
Ključne besede: wood biomass, wood fuel trade, households, market management, chunkwood, forest chips, pellets, Slovenia
Objavljeno v DiRROS: 12.07.2017; Ogledov: 4329; Prenosov: 1937
.pdf Celotno besedilo (515,49 KB)

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