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Title:Inclusion of consumers in the forming of wood fuel trade market on the pattern of questionnaired households
Authors:ID Leskovec, Benjamin (Author)
ID Winkler, Iztok (Author)
Files:.pdf PDF - Presentation file, download (515,49 KB)
MD5: 1E3F939BB646DBCC9D7EDCD4B3D45009
PID: 20.500.12556/dirros/e8914d89-7ca5-4654-bca4-263aa18e765c
 
Language:English
Typology:1.01 - Original Scientific Article
Organization:Logo SciVie - Slovenian Forestry Institute
Abstract:The research of wood fuel trade is market management oriented at household level. We devoted our attention to determine the key questions, market segmentation and market potentials. 909 households, which took part in the questionnaire and received financial support to purchase a wood biomass boilerfrom 2003 until 2006, represented our data source. The analysed pattern of questionnaired households indicates a vast unrealized developmental potential at placing additional quantities of chunkwood and forest chips on the market. Own forests still represent the most important heating source in households. Switching to wood biomass heating is practiced particularly by fuel oil consumers. Since the consumer has been placed into the centre of our research, we present some fundamental findings on product making and product development, its price, sale, promotion and management control. Our findings indicate that right business decisions and the ability to adjust to the marketfluctuation enable us good developmental possibilities.
Keywords:wood biomass, wood fuel trade, households, market management, chunkwood, forest chips, pellets, Slovenia
Publication status:Published
Publication version:Version of Record
Year of publishing:2007
Number of pages:str. 63-75
Numbering:Vol. 83
PID:20.500.12556/DiRROS-7684 New window
UDC:630*83:630*9(497.4)=163.6
ISSN on article:0351-3114
URN:URN:NBN:SI:doc-6XEI24SF
COBISS.SI-ID:1961894 New window
Publication date in DiRROS:12.07.2017
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Downloads:2102
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Record is a part of a journal

Title:Zbornik gozdarstva in lesarstva. forest and wood science & technology
Shortened title:Zb. gozd. lesar.
Publisher:Gozdarski inštitut Slovenije, Biotehniška fakulteta, Oddelek za gozdarstvo in obnovljive gozdne vire, Biotehniška fakulteta, Oddelek za lesarstvo
ISSN:0351-3114
COBISS.SI-ID:6206978 New window

Secondary language

Language:English
Title:Vključevanje potrošnikov v oblikovanje trga lesne biomase na primeru anketiranih gospodinjstev
Abstract:Raziskava trga lesne biomase je usmerjena v tržno poslovanje na ravni gospodinjstev. Posveča se definiranju ključnih vprašanj, segmentaciji tržišča ter tržnemu potencialu. Vir podatkov je 909 anketiranih prejemnikov finančnih vzpodbud za nakup kotla na lesno biomaso v letih od 2003 do vključno 2006. Vzorec anketiranih gospodinjstev kaže velik in nedosežen potencial pri plasiranju dodatnih količin sekancev in polen na trg. Lasten gozd je še vedno najpomembnejši vir goriva. Prehajanje na ogrevanje z lesno biomaso je največjepri potrošnikih kurilnega olja. Ker je bil potrošnik postavljen v središče raziskave, smo podali temeljne ugotovitve o ustvarjanju in razvoju proizvoda, ceni, prodaji, promociji in kontroli poslovanja. Ugotovitve kažejo,da pravilne poslovne odločitve in sposobnost prilagajanja gibanju trga odpirajo dobre razvojne možnosti.
Keywords:lesna biomasa, trg lesne biomase, gospodinjstva, tržno poslovanje, marketing-mix, polena, sekanci, peleti, Slovenija


Collection

This document is a part of these collections:
  1. Acta Silvae et Ligni

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