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Title:Promotion activities of wood industry in Slovenia and in Croatia
Authors:ID Dušak, Marko (Author)
ID Jelačić, Denis (Author)
ID Moro, Maja (Author)
ID Pirc Barčić, Andreja (Author)
ID Oblak, Leon (Author)
Files:.pdf PDF - Presentation file, download (693,89 KB)
MD5: 105462C63F08A126DC98AB5468B1414C
 
Language:English
Typology:1.01 - Original Scientific Article
Organization:Logo SciVie - Slovenian Forestry Institute
Abstract:Wood industry is among the most important industrial sectors in Slovenia and Croatia. In both countries, wood sector is a part of the national strategy plans and one of the industrial branches considered national economy boosters. But media coverage of wood industry and furniture manufacturing in Slovenia, as well as in Croatia, is far behind the promotion enjoyed by other industrial branches. This paper will give the current situation in promotional activities of wood sector in Slovenian and Croatian media and demonstrate the existing differences among given countries. Also, it will present some ideas on improving this situation according to media share of other highly profiled industrial branches in some southeastern European countries.
Keywords:wood industry, promotion activities, media coverege, promotion investments
Year of publishing:2016
Publication status in journal:Published
Article version:Publisher's version of article
Number of pages:str. 37-45
Numbering:Vol. 109
COBISS.SI-ID:4676518 New window
UDC:630*7+630*94(497.4):(497.5)(045)=163.6
ISSN on article:2335-3112
DOI:10.20315/ASetL.109.3 New window
Publication date in DiRROS:12.07.2017
Views:3276
Downloads:1681
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Record is a part of a journal

Title:Acta Silvae et Ligni
Publisher:Gozdarski inštitut Slovenije, založba Silva Slovenica
ISSN:2335-3112
COBISS.SI-ID:266761216 New window

Secondary language

Language:English
Title:Promocijske aktivnosti lesne industrije v Sloveniji in na Hrvaškem
Abstract:Lesna industrija je ena izmed najpomembnejših industrijskih panog v Sloveniji in na Hrvaškem. V obeh državah je lesni sektor del nacionalnih strateških načrtov in se uvršča med industrijske panoge, ki naj bi ojačile nacionalno gospodarstvo. Toda medijska pokritost lesne industrije in proizvodnje pohištva v Sloveniji, kot tudi na Hrvaškem, je daleč za promocijami drugih industrijskih panog. V članku je prikazano sedanje stanje glede promocijskih dejavnosti v lesnem sektorju v slovenskih in hrvaških medijih, prikazane pa so tudi obstoječe razlike med obravnavanima državama. Prav tako so predstavljene nekatere zamisli za izboljšanje tega položaja glede na medijski delež drugih visoko profiliranih industrijskih vej v nekaterih državah jugovzhodne Evrope.
Keywords:lesna industrija, promocija, medijska pokritost, odnosi z javnostmi, naložbe v promocijo


Collection

This document is a part of these collections:
  1. Acta Silvae et Ligni

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