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Title:Znamčenje kot spodbuda za razvoj zavarovanih območij : primer kolektivne blagovne znamke Krajinskega parka Goričko
Authors:ID Logar, Erik (Author)
Files:URL URL - Source URL, visit https://ojs-gr.zrc-sazu.si/gv/article/view/9593
 
.pdf PDF - Presentation file, download (1,79 MB)
MD5: 291D134883341E2457414EED849BDDFF
 
Language:Slovenian
Typology:1.01 - Original Scientific Article
Organization:Logo ZGES - Association of Slovenian Geographers
Abstract:Zavarovana območja nudijo svojevrstne priložnosti za ohranjanje naravne in kulturne dediščine. Zaradisvojega režima ohranjanja bi lahko postali prostori inovacij. V Sloveniji je bil z namenom spodbujanjateritorialnega razvoja izveden pristop znamčenja območja v Krajinskem parku Goričko. Prispevek ana-lizira razvoj tega procesa kot študijo primera. Rezultati kažejo, da je pri tem pomembno vzpostavljanjesodelovanja in mreženja med ponudniki na območju ter ozaveščanje o strateških prednostih njihove loka-cije. Ovrednotenje izvajanja znamčenja v parku kaže na pozitivne učinke: krepitev sodelovanja medponudniki, razvoj skupne identitete ter izboljšanje možnosti promocije in prodaje, vendar pa opozarja naizzive povezane s prostorsko neenakostjo ter omejitve financiranja in organizacije
Geographic coverage:Krajinski park Goričko (Slovenija);
Publication status:Published
Publication version:Version of Record
Publication date:01.01.2024
Year of publishing:2024
Number of pages:str. 65-80
Numbering:96, [št.] 1
PID:20.500.12556/DiRROS-30429 New window
UDC:659.1:639.1.055.3(497.411)
ISSN on article:0350-3895
DOI:10.3986/GV96103 New window
COBISS.SI-ID:232266755 New window
Copyright:© Zveza geografov Slovenije 2025
Publication date in DiRROS:24.06.2026
Views:195
Downloads:123
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Record is a part of a journal

Title:Geografski vestnik : časopis za geografijo in sorodne vede
Shortened title:Geogr. vestn.
Publisher:Zveza geografskih društev Slovenije
ISSN:0350-3895
COBISS.SI-ID:3590914 New window

Document is financed by a project

Funder:ARIS - Slovenian Research and Innovation Agency
Project number:P6-0101
Name:Geografija Slovenije
Funder:ARIS - Slovenian Research and Innovation Agency
Project number:V6-2418
Name:Vpliv shem kakovosti »Zaščitena označba porekla« (ZOP) in »Zaščitena geografska označba« (ZGO) na sodelovanje ter organiziranje proizvajalcev v Sloveniji

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.

Secondary language

Language:English
Title:Branding as a development stimulus for protected areas
Abstract:Nature parks represent special areas for preservation of natural and cultural heritage. Due to their conservationregime, they could become spaces of innovation. In Slovenia, with aim of promoting territorial development,approach of branding area was implemented in Goričko Nature Park. This contribution analyzes the devel-opment of branding process as a case study. Results show that it is important to establish cooperation andnetworking among providers in the area and to raise awareness of the strategic advantages of their loca-tion. The evaluation of implementation of branding in the park shows positive effects: strengthening cooperationamong providers, developing a common identity, and improving promotion and sales opportunities, but italso highlights challenges related to spatial inequality and limitations of funding and organization.
Keywords:protected areas, regional planning, place branding, Goričko Nature Park


Collection

This document is a part of these collections:
  1. Geografski vestnik

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