Digital repository of Slovenian research organisations

Show document
A+ | A- | Help | SLO | ENG

Title:Trajnostna kozmetika med prakso in teorijo
Authors:ID Drnovšek, Anja (Author)
ID Špilak, Iva (Author)
Files:.pdf PDF - Presentation file, download (234,03 KB)
MD5: 03BBD1685E5C827C13522A3312C85A74
 
URL URL - Source URL, visit https://ckz.si/publikacije/znanstveni-clanki/trajnostna-kozmetika-med-prakso-in-teorijo
 
Language:Slovenian
Typology:1.01 - Original Scientific Article
Organization:Logo IČKZ - Institute for the Journal for the Critique of Science
Abstract:Članek se dotika okoljske problematike, za katero je eden izmed glavnih krivcev kozmetična industrija. V zvezi s tem se je začela razvijati kozmetika, ki temelji na trajnosti skozi vse faze življenjskega cikla, vendar ta še ni dodobra razvita. S pregledom literature članek poskuša odgovoriti na vprašanje, ali se trajnostna kozmetika dovolj hitro razvija, da bi lahko postala norma za kozmetiko. Cilj je predvsem ugotoviti, kako zelo je ta razvita ter kaj so glavne ovire v življenjskem ciklu in potrošnikovem vedenju, ki ji preprečujejo, da bi postala norma za kozmetiko. Predstavljen je pomen socialnega marketinga, ki se je izkazal za učinkovitega pri spreminjanju potrošnikovega vedenja, ni pa edini dejavnik, ki lahko vpliva na uspešnost trajnostne kozmetike. Ob analizi življenjskega cikla trajnostne kozmetike sta bili zaznani predvsem problematiki s sestavinami in embalažo, v katero je kozmetična formula zapakirana. Ob analizi potrošnikovega vedenja za (ne)nakup trajnostnega kozmetičnega izdelka so bili zaznani občutljivost za višje cene tovrstnih izdelkov, posameznikovo neločevanje med pojmi zeleno, organsko in trajnostno ter potrošnikom težko dostopni podatki o vplivu izdelka na okolje. Trajnostna kozmetika se v prihodnosti lahko pričakuje kot del vsakdana, saj se zanjo zanimajo tako potrošniki kot tudi podjetja, le tehnologija v procesu proizvodnje se mora dovolj razviti, da lahko izpolni vsa pričakovanja.
Keywords:trajnostna kozmetika, življenjski cikel, socialni marketing, potrošnja, ovire nakupa
Publication version:Version of Record
Publication date:01.01.2026
Year of publishing:2025
Number of pages:str. 107-124
Numbering:Vol. 53, št. 294
PID:20.500.12556/DiRROS-28243 New window
UDC:316.728
ISSN on article:0351-4285
COBISS.SI-ID:255122691 New window
Publication date in DiRROS:20.03.2026
Views:36
Downloads:21
Metadata:XML DC-XML DC-RDF
:
Copy citation
  
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a journal

Title:Časopis za kritiko znanosti, domišljijo in novo antropologijo
Shortened title:ČKZ
Publisher:Inštitut Časopis za kritiko znanosti
Year of publishing:2025
ISSN:0351-4285

Secondary language

Language:English
Title:Sustainable Cosmetics Between Practice and Theory
Abstract:The article discusses environmental issues, of which the cosmetics industry bears a large part. In regards to that, cosmetics that are based on sustainability throughout their whole life cycle have been in development for a while now, yet its progress is not as far along so as to become the new norm. The objective is mainly to present the level of its development and the main obstacles in said life cycle and in consumer behaviour that are preventing it from achieving said goal. Social marketing is presented as an effective tool when it comes to changing consumer behaviour, yet it’s not the only factor in its success. When analyzing the sustainable life cycle of a cosmetic product, two main issues stand out: problems with ingredients and packaging. Analyzing consumer behaviour when it comes to not-buying such products, resistance to higher prices, inability to separate between titles green, organic and sustainable, as well as for the consumer harder to obtain information about the product’s impact on the environment can be observed. Sustainable cosmetics can be expected as part of everyday life in the near future as consumers as well as companies have shown a great interest in it. However, there is still a need for technology to be developed to achieve the expectations.
Keywords:sustainable cosmetics, life cycle, social marketing, consumerism, obstacles of purchase


Back