| Title: | Changing the default order of food items in an online grocery store may nudge healthier food choices |
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| Authors: | ID Valenčič, Eva, Institut "Jožef Stefan" (Author)
ID Beckett, Emma (Author)
ID Collins, Clare Elizabeth (Author)
ID Koroušić-Seljak, Barbara, Institut "Jožef Stefan" (Author)
ID Bucher, Tamara (Author) |
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| Files: |  URL - Source URL, visit https://www.sciencedirect.com/science/article/pii/S0195666323025345
 PDF - Presentation file, download (2,18 MB)
MD5: 00212069194F828D6E4E1AAAC34D1F1A
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| Language: | English |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: |  IJS - Jožef Stefan Institute
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| Abstract: | Restructuring food environments, such as online grocery stores, has the potential to improve consumer health by encouraging healthier food choices. The aim of this study was to investigate whether repositioning foods within an experimental online grocery store can be used to nudge healthier choices. Specifically, we investigated whether repositioning product categories displayed on the website main page, and repositioning individual products within those categories, will influence selection. Adults residing in Australia (n = 175) were randomised to either intervention (high-fibre foods on top) or comparator condition (high-fibre foods on the bottom). Participants completed a shopping task using the experimental online grocery store, with a budget of up to AU$100 to for one person's weekly groceries. The results of this study show that the total fibre content per 100 kcal per cart (p < .001) and total fibre content per cart (p = .036) was higher in the intervention compared to comparator condition. Moreover, no statistical difference between conditions was found for the total number of fibre-source foods (p = .67), the total energy per cart (p = .17), and the total grocery price per cart (p = .70) indicating no evidence of implications for affordability. Approximately half of the participants (48%) reported that they would like to have the option to sort foods based on a specific nutrient criterion when shopping online. This study specifically showed that presenting higher-fibre products and product categories higher up on the online grocery store can increase the fibre content of customers' purchases. These findings have important implications for consumers, digital platform operators, researchers in health and food domains, and for policy makers. |
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| Keywords: | online grocery stores, digital nudging, consumer health, food environment, choice behavior, snacks, snack choice, healthy food, food choice |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Submitted for review: | 19.04.2023 |
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| Article acceptance date: | 02.10.2023 |
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| Publication date: | 04.10.2023 |
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| Publisher: | Elsevier |
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| Year of publishing: | 2024 |
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| Number of pages: | str. 1-9 |
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| Numbering: | Vol. 192, [article no.] 107072 |
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| Source: | Nizozemska |
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| PID: | 20.500.12556/DiRROS-25372  |
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| UDC: | 613.2 |
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| ISSN on article: | 1095-8304 |
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| DOI: | 10.1016/j.appet.2023.107072 |
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| COBISS.SI-ID: | 172610563 |
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| Copyright: | © 2023 The Authors. |
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| Note: | Nasl. z nasl. zaslona;
Soavtorica iz Slovenije: Barbara Koroušić Seljak;
Opis vira z dne 17. 11. 2023;
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| Publication date in DiRROS: | 19.01.2026 |
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| Views: | 134 |
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| Downloads: | 158 |
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