| Title: | Governing by slogans |
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| Authors: | ID Sardoč, Mitja (Author)
ID Prebilič, Vladimir (Author) |
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| Files: |  URL - Source URL, visit https://journals.sagepub.com/doi/epub/10.1177/14782103221136186
 PDF - Presentation file, download (602,21 KB)
MD5: 5C426DDD21062D1891F7FAE1CD3500EA
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| Language: | English |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: |  PI - Educational Research Institute
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| Abstract: | Throughout recorded history, slogans have been an important part of our public life. From political rhetoric and propaganda, to social movements and awareness-raising campaigns, their usage has overcome historical periods, cultural barriers, ethnic affiliation, political systems, party allegiance or personal taste. Arguably more than any other linguistic ‘device’, slogans deliver a clearly recognizable message with as little complexity as possible. Nevertheless, despite their rhetorical‘economy’, the narratives provided by slogans have also been associated with a simplified or even reductionist portrayal of otherwise complex or controversial phenomena. This article aims to address a range of previously neglected aspects associated with slogans and governmentality. The introductory part provides a genealogy of discussions over slogans and the main shortcomings the use of slogans has been associated with. The central part takes a closer look at zero tolerance, a flagship policy associated with the neoliberal logic of governance. The concluding part of this article outlines the subversive character associated with the mechanism of sloganization. |
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| Keywords: | slogans, public policy, governmentality, neoliberalism, sloganization, moral enterpreneurship, zero tolerance |
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| Publication version: | Version of Record |
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| Publication date: | 01.10.2022 |
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| Year of publishing: | 2023 |
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| Number of pages: | str. 765-775 |
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| Numbering: | Vol. 21, iss. 7 |
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| PID: | 20.500.12556/DiRROS-22902  |
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| UDC: | 35:32 |
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| ISSN on article: | 1478-2103 |
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| DOI: | 10.1177/14782103221136186 |
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| COBISS.SI-ID: | 128349699 |
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| Note: | Nasl. z nasl. zaslona;
Opis vira z dne 7. 11. 2022;
Prvič objavljeno 3. 11. 2022;
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| Publication date in DiRROS: | 08.07.2025 |
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| Views: | 329 |
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| Downloads: | 188 |
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| Metadata: |    |
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