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Query: "keywords" (Thai religion) .

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1.
A case study on the consecration of space at Mahidol University Salaya Campus
Jane Dillon, 2022, original scientific article

Abstract: This article presents the phenomenon of religious revival in the twentieth cen-tury through a case study of phenomenology at Mahidol University Salaya cam-pus, Thailand. The principal scope of this study is on the socio-religious construct of the contemporary Buddhist community at Mahidol University Salaya campus. The revival of religion at the university has transformed the campus into a religious space that juxtapositions its secular academic framework.
Keywords: religion, Thai religion, profane, sacred spirit, case studies, Thailand
Published in DiRROS: 28.02.2023; Views: 406; Downloads: 160
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2.
Fo Guang Shan's Expansion in the Religious Market of Thailand : a SWOT analysis
Guiyu Su, Yaoping Liu, 2022, original scientific article

Abstract: As one of the prominent Mahayana Buddhist institutions from Taiwan, Fo guang Shan (FgS) entered the religious market of Thailand as early as the 1990s. Its influence has grown tremendously among the local Chinese communities and Thai society. Despite this, there is a dearth of scholarship dedicated to FgS’s mar-ket expansion in Theravada-dominated Thailand. Through a SWOT analysis, this paper explores FgS’s marketing strategy for the Thai religious market. The findings suggest that FgS bears certain strengths, such as its appealing humanistic Budd-hist doctrine, gift-giving networking skills and its strong emotional bonds with the Chinese communities in Thailand. These strengths have brought and will conti-nuously provide FgS with opportunities for further expansion. However, FgS’s weakness is always there and obvious, given its foreign and non-mainstream na-ture and questionable legitimacy of existing as a Buddhist institution (or temple) in Thailand. All this has already caused threats to FgS’s missionary clergies and sanctuaries, mainly based in the Bangkok area, not to mention the growingly fierce competition from its Thai Theravada and local-born Mahayana counterparts.
Keywords: religion, Thai religion, religious market, marketing strategy, SWOT analysis, Thailand
Published in DiRROS: 28.02.2023; Views: 362; Downloads: 217
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3.
Thai religion and the viability of the construct 'cult'
Matthew Kosuta, 2022, original scientific article

Abstract: This article takes the construct of ‘cult’ as used in academic work, defined in part as a ‘social formation’, and applies it to Thai religion in order to assess its via-bility as a descriptive and/or analytical category in the Thai religious context whi-le highlighting elements of Thai religious belief and practice to identify possible cognate words to ‘cult’ in the Thai language (wai (pay respect), būchā (sacrifice, worship), būang sūang (worship, appease), etc.). The article presents an overview of the use of cult, or lack thereof, in current research on Thai religion (worship of Buddha, monks, kings – living and deceased, revered monks, rahu, local dei-ties and spirits). reference will be made to the extensive use of ‘cult’ in studies of greek and roman religion. Outcomes show that in Thai religion there is rarely, if ever, formal membership in ritual practice and worship is fluid with individual Thais free to move between what can be termed ‘cults’ thus weakening the via-bility of the term. While one can certainly say the “cult of King Naresuan”, the fluidity of Thai religions strains the parameters of the construct of ‘cult’ as a social formation in Thailand.
Keywords: religion, Thai religion, cult, spirits, worship
Published in DiRROS: 28.02.2023; Views: 322; Downloads: 160
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