Digital repository of Slovenian research organisations

Show document
A+ | A- | Help | SLO | ENG

Title:Lake Balaton as an accessible tourism destination : the stakeholders` perspectives
Authors:ID Medarić, Zorana (Author)
ID Sulyok, Judit (Author)
ID Kardos, Szilvia (Author)
ID Gabruč, Janja (Author)
Files:URL URL - Source URL, visit https://ojs.mtak.hu/index.php/hungeobull/article/view/6711/6065
 
URL URL - Source URL, visit https://doi.org/10.15201/hungeobull.70.3.3
 
Language:English
Typology:1.01 - Original Scientific Article
Organization:Logo ZRS Koper - Science and Research Centre Koper
Abstract:This paper discusses the situation in the emerging field of accessible tourism at the Lake Balaton destination. The main objective of the study was to explore the current situation of accessible tourism at Lake Balaton, focus-ing on the perspectives of tourism stakeholders. Various issues were reflected upon, such as: a) the %general% accessibility of the destination in terms of the current state of accessibility of the destination as well as the ac-cessibility of information, transportation, accommodation, food and beverage services, tourist attractions, funds and know-how; b) factors that make the destination Lake Balaton competitive as an accessible destination; and c) general attitudes of tourism stakeholders towards accessible tourism. The research focus was on the destina-tion itself, not on individual attractions or tourism service providers. In order to assess the current situation and future prospects for accessible tourism at Lake Balaton, an exploratory quantitative online survey among stakeholders was conducted between 5 September and 5 October 2020. A total of 39 stakeholders participated in the survey, including 11 local municipality stakeholders, 8 local destination management organisations, and 20 tourism service providers (accommodation, catering or attractions/sights). The results show that the Lake Balaton destination accessibility is currently at an early stage of development and tends to target groups with low accessibility needs. Among the factors of destination competitiveness for the accessible tourism market, supportive factors (e.g. accessibility, infrastructure, and the commitment of stakeholders) are ranked first, fol-lowed by resources and attractions (landscape, climate, activities, culture, history, tourism service providers, and events) and the quality factor (including value for money, safety, perception and image). Planning and management (including positioning and branding) is the lowest ranked factor even though such aspects are critical factors and foundations for the development of accessible tourism.
Keywords:tourism, accessible tourism, stakeholder analyisis, tourism services, providers, lake Balaton
Publication status:Published
Publication version:Version of Record
Year of publishing:2021
Number of pages:str. 233-247
Numbering:Vol. 70, no. 3
PID:20.500.12556/DiRROS-14463 New window
UDC:338.48:338.48-4
ISSN on article:2064-5147
DOI:10.15201/hungeobull.70.3.3 New window
COBISS.SI-ID:81850371 New window
Copyright: (c) 2021 Zorana Medarić, Judit Sulyok, Szilvia Kardos, Janja Gabruč
Note:Nasl. z nasl. zaslona; Soavtorji: Judit Sulyok, Szilvia Kardos, Janja Gabruč; Opis vira z dne 21. 10. 2021;
Publication date in DiRROS:26.10.2021
Views:622
Downloads:281
Metadata:XML RDF-CHPDL DC-XML DC-RDF
:
Copy citation
  
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a journal

Title:Hungarian geographical bulletin : a Magyar Tudományos Akadémia Földrajztudományi Kutatóintézetének folyóirata
Shortened title:Hung. geogr. bull.
Publisher:MTA FKI
ISSN:2064-5147
COBISS.SI-ID:528553497 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:30.09.2021

Secondary language

Language:Undetermined
Keywords:turizem, turistične destinacije, dostopni turizem, analiza deležnikov, turistična ponudba, turistični ponudniki, turistične storitve, Blatno jezero


Back