20.500.12556/DiRROS-18699 Attitudes towards exercise content on social media and the choice of fitness trainer Odnos do vsebin v družbenih medijih, povezanih s telesno vadbo, in izbira trenerja fitnesa The aim of this study was to: a) investigate and determine gender differences to-wards factors influencing gym-goers’ choice of fitness trainer; and b) to identify and explain gender differences in gym-goers’ attitudes towards social media exercise con-tents (SMEC). For this purpose, a questionnaire was created. The study was conducted on a sample of 50 gym-goers (N1=13 male and N2=37 female), all attending a gym in Split, Croatia. The variable sample consisted of five groups of variables. Test-retest overlap was performed to determine the reliability (88.20%) of the questionnaire. The results showed that the affirmative attitudes were statistically significant in contrast to the non-affirmative attitudes (Wilcoxon Matched Pairs Test, T=250.00, Z=3.60, p<0.001). In addition, male gym-goers generally have a significantly more affirmati-ve attitude towards SMEC than female gym-goers (Mann-Whitney U-test, U=119.50, Z=–2.68, p=0.007). Furthermore, there are gender differences in choosing a fitness trainer based on their appearance; but there are no gender differences in the attitude towards the number of fitness trainers’ followers on social media as an indicator of tru-stworthiness. As this study was specifically concerned with the attitudes of gym-goers, future studies should focus on sports professionals and their attitudes toward this topic. Cilj raziskave je bil: a) proučiti in opredeliti razlike med spoloma v dejavnikih, ki vplivajo na odločitev obiskovalcev fitnesa o izbiri trenerja, ter b) ugotoviti in razloži-ti razlike med spoloma v odnosu obiskovalcev fitnesa do vsebin v družbenih medijih, povezanih s telesno vadbo. V ta namen smo na novo zasnovali vprašalnik. Raziskavo smo izvedli na vzorcu 50 oseb (N1 = 13 moških, N2 = 37 žensk), ki obiskujejo fitnes v Splitu. Vzorec spremenljivk je bil sestavljen iz petih skupin spremenljivk. Izvedli smo test ponovljivosti, s katerim smo določili zanesljivost (88,20 %) vprašalnika. Rezultati so pokazali statistično pomembnost afirmativnih odnosov v nasprotju z neafirmativnimi (Wilcoxonov test ekvivalentnih parov, T = 250,00, Z = 3,60, p < 0,001). Poleg tega je bil odnos moških obiskovalcev fitnesa do vsebin v družbenih medijih, povezanih s telesno vadbo, veliko bolj afirmativen kot odnos obiskovalk (Mann-Whitneyjev U test, U = 119,50, Z = -2,68, p = 0,007). Med spoloma so bile razlike tudi pri izbiri trenerja fitnesa na podlagi njegovega videza, ni pa bilo razlik med spoloma v odnosu do števila sledilcev, ki jih ima trener v družbenih medijih, kot kazalnika njegove verodostojnosti. Ta raziskava zajema samo obiskovalce fitnesa, zato bi se morale prihodnje raziskave osredotočiti na poklicne športnike in njihov odnos do te teme social media fitness trainer exercise gender družbeni mediji odnos trener fitnesa vadba spol true false true Angleški jezik Slovenski jezik The Authors Neznano 2024-04-16 11:39:39 2024-04-16 11:39:39 2024-12-10 14:45:02 0000-00-00 00:00:00 2023 0 0 str. 19-35 iss. 1 Vol. 14 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 2023-11-17 2023-12-29 796.035:316.472 2232-2620 10.35469/ak.2023.424 192689155 24_04_16_101_Aleric_192689155.pdf 24_04_16_101_Aleric_192689155.pdf 1 0BC0F7A2F2905FB34559A22F4EC6007E fb1d1f20aed8cf3e547cb62e4a2b1cafe52604a9ff179f91b046f422349f000d af37701c-fbc4-11ee-ae20-001a4af901a5 https://dirros.openscience.si/Dokument.php?lang=slv&id=25567 https://ojs.zrs-kp.si/index.php/AK/article/view/424 0 7b79ab51-fbc4-11ee-ae20-001a4af901a5 https://dirros.openscience.si/Dokument.php?lang=slv&id=25565 Znanstveno-raziskovalno središče Koper / Centro di Ricerche Scientifiche Capodistria 0 0 0