»Accessing the EU is Like Running on a Treadmill in the Gym«Vuković-Stamatović, Milica (Avtor) conceptual metaphormetaphorical expressionsthe EU-accession processcritical discourse analysismedia discoursethe Western BalkansIn this paper, we investigate the metaphors conceptualising the process of the accession of the Western-Balkan countries to the European Union, in the online news articles published in Serbia, Montenegro, and Bosnia and Herzegovina. In a corpus comprised of 150 articles (104,806 words), we identified the expressions which were the instantiations of various conceptual metaphors with accession as the target domain. The accession, a dynamic process in itself, was generally presented via dynamic metaphors (travelling, entering a house, schooling, etc.); however, the dynamics of the processes presented via these metaphors was almost always contextually reduced (the travelling was long, slow or endless; the person entering the house could not move past the doorstep or they found the door closed or just slightly open; the student did not finish school or did not make progress …). The more frequent metaphors were a continuation of the conventional patterns from the earlier period, whereas the less frequent metaphors proved more creative.20222026-07-28 16:04:39Delo ni kategorizirano31335UDK: 009, 327:659.3(4-6EU)(497)ISSN pri članku: 1408-5348DOI: 10.19233/ASHS.2022.27COBISS_ID: 153828867slImetniki avtorskih pravic na prispevkih so avtorji. CC BY-NC 4.0