The Synergy of industrial symbiosis, social media, and sustainable developmentDžajić Uršič, Erika (Avtor) industrial symbiosissocial mediasustainable developmentsocial networksThis chapter explores the dynamic interplay between industrial symbiosis and social media as catalysts for sustainable development. Industrial symbiosis as a circular economy approach and digital innovation are now tangible and unstoppable realities that profoundly affect every sector of our society, while social media and the web serve as crucial and indispensable platforms for dissemination. This is like a stage and a privileged forum from which to observe, understand and attempt to change the complexity of reality. This combination is particularly relevant for the new generations. Social networks are integral to companies’ and brands’ new communication and sustainable development models. This chapter discusses industrial symbiosis, a collaborative concept where industries share resources and waste. Simultaneously, it explores how the changing role of social media aligns with these principles, promoting a more responsible and aware approach to development and communication.20262026-04-03 11:33:26Neznano28771UDK: 316.77DOI: 10.3726/b23640COBISS_ID: 274085123OceCobissID: 274074883sl